Posted inPackaging Design
How I achieved impact with packaging typography
Key takeaways: Typography influences consumer perceptions and emotions, establishing brand identity and market appeal. Effective packaging…
Posted inMarketing Collateral
What I include in my media kits
Key takeaways: A media kit serves as a concise introduction to your brand, highlighting your mission,…
Posted inMarketing Collateral
What I learned from my collateral audit
Key takeaways: Collateral audits reveal discrepancies in marketing materials, ensuring alignment with brand messaging and identity.…
Posted inMarketing Collateral
What works for me in direct mail
Key takeaways: Personalization in direct mail enhances engagement and response rates by making recipients feel valued…
Posted inMarketing Collateral
What I learned from client feedback
Key takeaways: Client feedback is crucial for understanding their vision and improving design outcomes, transforming initial…
Posted inMarketing Collateral
My journey with video collateral
Key takeaways: Video collateral enhances emotional engagement and retention, making it a powerful asset in design…
Posted inMarketing Collateral
My tips for creating compelling posters
Key takeaways: Visual hierarchy is essential for guiding viewers' attention and enhancing engagement through size and…
Posted inMarketing Collateral
My thoughts on sustainability in collateral
Key takeaways: Sustainability in design emphasizes the long-term impact of materials and processes, encouraging adaptability and…
Posted inMarketing Collateral
My thoughts about branding through collateral
Key takeaways: Branding is essential for business differentiation, emotional connection, and instilling trust among customers. Effective…
Posted inMarketing Collateral
My experience with product catalogs
Key takeaways: Product catalogs serve as a crucial link between customers and a business, influencing purchasing…